Improve Your Facebook Engagement With Photos
Photos are by far the most visually appealing mediums available that can easily attract someone’s attention within a split second. Using photos is a simple and perhaps the most basic method of finding...
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Social Influencers: Getting The Attention Of The Right People Online
Whether you like it or not, marketing has essentially migrated from the offline world into the fast-paced world of the internet. A lot (if not all) of marketers nowadays are focusing more than 50% of...
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How To Date Your Target B2B Leads According To Seth Godin
Any sensible marketer fully understands that mass media advertising and marketing is quickly losing its effectiveness. The one-size fits all type of marketing no longer fits anyone, and if you really...
View ArticleFinding Business Leads Worldwide Through B2B Telemarketing
Telemarketing is a vastly misunderstood and underestimated lead generation strategy. Though B2C telemarketers remain to have questionable intentions, B2B telemarketers are flourishing as a significant...
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Telemarketing: Cold Calling Is A Sport
Ask any professional telemarketer what they think about telemarketing—veteran or amateur, b2b or otherwise—and they’ll tell you that it is a largely difficult job. But why are they still at it? Why do...
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The Difference Between Blogging And Social Media
It is inevitable to do content marketing when marketing online. It is the simplest way to make your presence known to your potential business clients. With content marketing, the two biggest and most...
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Of Fishing And Business Sales Leads Generation
Lead generation is a lot like fishing. B2C lead generation marketers are the fishermen who use a fishing net to catch fish: the more fish you want to catch, the bigger the net you should use. For b2b...
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CMO’s Agree on the Positive Impact of Social Media for Sales and Marketing
Bazaarvoice recently released a survey that further supported the effect of social media on a company or business’ sales by asking 100 CMOs (Chief Marketing Officers) from different B2B and B2C...
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Anticipating Facebook’s Enhanced Page Post Targeting
As the pioneers of the brand pages, Facebook is making it easier for marketers to make the most of their Facebook fan pages and become an even better lead generation tool. Thanks to the latest updates...
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Why Outsourced Lead Generation And Appointment Setting Work For Some And Not...
Small companies who have little time and resources to manage their own lead generation telemarketers and appointment setters have the option of outsourcing these tasks to a capable and reliable b2b...
View ArticleHow Outbound Telemarketing and Lead Generation are much like Boxing
As cliché-ish as it may sound, it seems that everything in life can be likened to Boxing. This is probably because of the fact that this contact sport requires focus, determination, and a competitive...
View ArticleAre You That Easy to Forget? Make Your Blog Posts More Memorable
For private bloggers, not all posts have to be with utmost significance each time. To their own liking, they have the liberty to post blogs just for the sake of posting, or to satisfy themselves with...
View Article6 Things to Consider before Creating a LinkedIn Company Page
You don’t need a grand slideshow presentation just to see the benefits of creating a company page on LinkedIn. It’s a hot spot for promoting your products and services, recruiting talent, and...
View ArticleWebinars for B2B Leads: Do Prospects Still Enjoy Real-Time Web Events?
Ever since the explosion of online marketing, webinars have been one of the most popular avenues for marketers to attract potential business relationships and gather information from their target...
View ArticlePutting Together Pieces of Brand Marketing Wisdom from The LEGO Movie
When the news of a LEGO-based movie broke out, two sides of the story were immediately raised: one is the fact that LEGO is one of the most enduring popular brands in the world and there would...
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